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The hidden brain podcast8/31/2023 ![]() ![]() In the episode on near misses, Vedantam talks with marketing professor Monica Wadhwa, whose recent research suggests that almost reaching one goal-like winning the lottery-can actually increase your motivation for other goals. Like Vedantam’s popular segment on Morning Edition, Hidden Brain is about the psychology of everyday life and the hidden forces that drive it. For 20 minutes each week, Vedantam examines new social science research, talks with experts, and squeezes in a game or two. It comes on the heels of the successful launch of NPR’s other behavioral science show Invisibilia, which premiered this past spring and has since been downloaded more than 42 million times. This is one of the questions NPR’s Shankar Vedantam takes up in an episode of his new podcast Hidden Brain, set to launch next week on September 22. Shankar Vedantam, Host of NPR’s Hidden Brain ![]()
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